Oriental Charm

Hermès 30 Sec. Promotional 2D Animation

Credits:

Individual Project

Wilfred Wong (Instructor)

Ann Field (Instructor)

Christine Nasser (Instructor)

Recognized by International Motion Arts Awards 9

Hermes is a French luxury global brand with a long brand history founded by Thierry Hermes in 1938, focusing in the high level market. Their customers often have high profiles and pay attention to quality, design, and rarity. For this Hermes promotional animation, I will combine surface design with motion design by animating my illustrations for a silk scarf collection. The silk scarf collection that I’ve designed is inspired by two Asian countries, China and Thailand.

My goal is to create an advertisement that will promote my silk scarf designs and as well as highlighting cultural elements from Asian cultures. The overall mood for this animation will be fantastical, surreal, and elegant.

Tools

After Effects

Photoshop

Illustrator