TYPO Berlin

Identity System


Individual Project

River Jukes-Hudson (Instructor)

Creative Quarterly 65 Winner (Graphic Design)

Brief: Design a typographic word mark for a fictional type conference called Typo Berlin. The logotype will go on a tote bag, name badges, as well as large banners. Logotype should be designed in black and white.


Concept: The typeface that I used for the word mark is Akkurat. To reflect the modern style of the designers at the conference, I utilized sans serif typeface for my design. Because typography evolves over time, I deconstructed the word mark and broke up the words into syllables. This will create a sense of movement by guiding the viewer’s eyes throughout the composition.​


Adobe InDesign